News
Joe Devlin’s Neurobollocks acquired by Torva in eight way auction
10th September, 2025
Torva, an imprint of Transworld, has acquired Neurobollocks: Why Nearly Everything You Know About Your Brain Is Wrong by Dr Joseph Devlin.
Editorial director Lucy Oates pre-empted world all-language rights from Jack Fogg at DunnFogg in an eight-way auction, with Spanish rights to Paidós at Planeta. Torva will publish the book in Spring 2027.
Devlin is a leading figure in cognitive neuroscience, recognised for his research on language processing and consumer decision-making. He directs the Applied Consumer Neuroscience Lab at UCL, and works with organisations like Audible and National Rail to understand consumer behaviour through applied neuroscience.